India is undoubtedly a big market, with a huge population of 1.399 billion and the possibility of passing China, the world's most populous country, in the coming years, becomes a very attractive market for the technology sector. . Xiaomi and other brands launch exclusive models of smartphones with features specific to India, thinking of popularizing a type of device according to the characteristics of the place. The biggest proof of this has been Xiaomi's strategy with smartphones and especially smart TVs, the Chinese company already has a 33% share of the smart television market, ahead of brands like Sony, Samsung and LG in the segment.
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Behind Xiaomi the companies maintain fierce competition, in the ranks below Mi TV is Samsung, with less than half in market share, 14%. Already third place is occupied by LG with 13% and Sony with 10%. There is also TCL closing the top five with only 9%. The report is from IDC, and also shows that the Xiaomi Mi TV line posted 46% growth in the quarter and 69% year-over-year growth. In addition, the report shows that Mi TV's market share. The report also underscores the company's market advantage by pointing out the difference in market share, Xiaomi in India is 19% larger than Samsung, 20% larger than LG and Sony and 24% larger than TCL.
Part of Xiaomi's success is that the company makes a very comprehensive offering of its television models, all at more affordable prices than its competitors. Basic 32-inch models cost about $ 184, simpler 4K smart TVs start at $ 354. Already the premium model, the 65 inch Mi TV 4X sells for $ 934 (~ $ 3736), India's 65 "cheapest model among all brands.
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