In 2019, Brazil ceased to have one of the 100 most visited cities in the world, and the tourism sector suffered from environmental tragedies throughout the year. But did tourism in Brazil have high points this year?
Second report Market research firm Euromonitor International, Hong Kong is expected to confirm, for the sixth year in a row, the first place in the ranking of the most visited cities on the planet, despite intense protests that spread throughout the territory in 2019 and caused the number of visitors to fall 8 , 7% compared to 2018.
By 2019, nearly 27 million people have visited the Chinese region, followed by destinations such as Bangkok, Macau, Singapore, London, Paris and Dubai. Globally, monitors point to a 4.2% growth in the number of international trips, which already total over 1.5 billion.
In Brazil, the expectation of taking advantage of this international tourism boom to leverage the sector here was replaced by the disappointment of seeing the country out of the top 100 destinations in the world, with Rio de Janeiro falling from 98th to 104th in one year despite the increase in visitor numbers from 2.2 to 2.3 million.
According to Marcelo Tesserolli, professor of tourism at the Hélio Alonso College, although 2019 was a difficult year for Brazilian tourism, it was at the same time a year of great hope, due to changes that, according to him, may bring future benefits for this sector.
In an interview with Sputnik Brazil, the expert points out external and internal reasons why the full potential of Brazilian international tourism has not yet been tapped. Among the main causes, he highlights the issue of the country's distance from major tourist emitters, huge infrastructure problems, low professional skills in general services, public insecurity and political conflicts that hinder the management of cities.
The academic explains that the lack of security tends to affect domestic tourism more significantly, while the high overall prices of travel and the lack of qualification of professionals working in the area tend to push foreign tourists further away.
"Foreign tourists often complain about the low professional qualification, especially the difficulty of communication, because the people do not know English", exemplifies.
Regarding the high costs, Tesserolli points out that, due to the devaluation of the real, this problem has not been so great recently, but usually, according to him, the prices of accommodation, food, travel and attractions are very expensive. compared to other international destinations.
"The prices of plane fuels, the prices charged for port services, for example, the prices of lodgings, for example, also end up making tourists scarier and scarier to other cheaper destinations," he explains. "This is a constant complaint from foreign tourists. When he comes to Brazil, he usually is not just in one destination. He travels through Brazil, he knows at least about three cities. Let's suppose: Rio de Janeiro, Salvador, Foz do Iguaçu ", he adds, stating that questions about ticket prices within Brazil are common among visitors.
According to Sputnik's tourist list, the departure of the state capital from the list of most visited cities and the rise of Asian destinations in the ranking may be explained by the increasing importance of Chinese tourism, as the Chinese are traveling more and visiting more places. from Asia itself.
"I believe it is more credit to them (from the Chinese) than discredit from Rio de Janeiro," he said. "It was much more a growth of this Asian market than a decrease of our market in this sense. We also have to understand that these Asian countries, especially driven by the great growth of China, are undoubtedly investing much more in tourism and creating more opportunities. "
According to analyst, Asian giant uses tourism to influence neighboring countries
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Tesserolli argues that tourism officials in some Asian countries have been able to maintain a good level of service and appeal at a relatively lower price, taking advantage of the cost-benefit issue when these destinations are compared to Brazil.
"For issues of government policies, taxation, among other things," says the expert.
Opinions expressed in this regard may not necessarily coincide with those of Sputnik's editorial office.
. (tagsToTranslate) tourism in Brazil (t) most visited cities (t) top international destinations (t) tourism in the world (t) top 100 of tourist cities