Wrapped 2019 was not enough to remember the songs of the decade and say goodbye to this period. Spotify has launched the "From Light to Morumbi – A Time Travel" campaign, whose title refers to terminals. For the campaign, all Yellow Line 4 stations were decorated with excerpts and titles of songs and artists that stood out between 2010 and 2019.
Each season represents a year of the decade, and on platforms passersby can pick up posters with data on the streams of songs and artists related to that year. Butantã, Pinheiros and Higienópolis-Mackenzie were decorated with references such as "Yukê", symbolizing the singer Pabllo Vittar, "Cebruthius", a term that became popular with the music of MC Loma and "Ai Se Eu Pego", title and chorus of success. by Michel Teló.
The strategy is part of a global Spotify campaign. The photo below is of a subway station in New York. The Brazilian adaptation was made with the help of the advertising agency CuboCC. About the campaigns, Spotify's global consumer and product marketing leader, June Sauvaget, stated that "Spotify has transformed the way people find and enjoy music and podcasts, giving them worldwide easy access to the content they enjoy. They can not".