Jonathan Ive, previously Apple's chief design officer, has officially left the company. Jony was responsible for overseeing and participating in the creative process of all Apple devices, including everything from packaging user experience to product usability. In business since 1992, Ive was a piece of importance seen by many as a reminiscent mindset of the Steve Jobs era, his departure could mean new ideas and ways for Apple company devices.
Recently, his photo was removed from the leaderboard, something that was expected with the company's official note in June this year. On the date, the publication mentions that Ive leave his position, but without giving a specific month or day, but already indicating something interesting, he would create his own design company and would have a large client at its inception, Apple itself.
"Apple announces today that Sir Jony Ive, Apple's design director, will leave the company as an employee later this year to form an independent design company that will feature Apple among its top customers. While he pursues personal projects, Ive in his new company will continue to work closely and on a variety of projects with Apple. "
Official note on Apple website released in June this year
The company that should assist Apple in designing various products is LoveFrom, founded in partnership with fellow product designer Marc Newson. The two worked together on the design of more than 40 products over a period of one year, which seems to have ended in a professional match and started a bromance of a company with great potential.
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According to Tim Cook, Apple CEO, the company will continue to benefit from Jony's talent and will work with him on unique projects using the "brilliant and passionate design team he has created."