The iPhone 11 had such a good start in China that Apple returned to growth for the first time in twelve months. But according to one analyst, this success was short lived.
High-end Apple Priced High, But It's Also the Best Phone in the Company
The latest data collected by Credit Suisse analyst Matt Cabral suggests that Apple experienced a very noticeable 10.3% year-on-year drop in iPhone shipments over October in China. This was followed by an even larger and more worrying decline of 35.4% year-on-year in November.
Corroborating the news, an earlier report by Rosenblatt analyst Jun Zhang says Apple is in the process of cutting production of the iPhone 11 Pro and iPhone 11 Pro Max by 25% for the current quarter. It should be followed by further cuts in early 2019 for the standard iPhone 11.
Apple experienced one of its worst results in years during the 2018 holiday season in China, so any further decline could be very significant for the company that has been waiting for a recovery.
Credit Suisse warns that monthly remittance data may be "volatile," but the results nonetheless paint an even darker picture compared to the rest of the market, which has generally experienced slight year-on-year growth. of 0.2%.
Another factor that should be highlighted is the different release cycle that Apple has adopted this year. In 2018, Cupertino's company launched iPhone XS and iPhone XS Max in late September, but postponed iPhone XR until late October. This created a unique momentum that was clearly not repeated this time because Apple decided to launch all of its iPhone 11 models in September.
It is believed that Apple's poor performance in China may also have something to do with growing interest in 5G. The company's smartphones only support 4G LTE networks, but local consumers are now looking to buy devices with next-generation connectivity.
Apple is working hard to remedy this by releasing up to four iPhone models with 5G connectivity next year, but these models are not expected to hit the market until mid-September. Because of this the company's performance in 2020 should not be much better.
The latest information indicates that the company will launch four models of the iPhone 12. The iPhone 12 Pro Max should be the “top of the line” model with 6.7 inch OLED display and thinner edges. The iPhone 12 Pro should come with 6.1 inch OLED display. Both should bring at least three rear cameras with a new 3D sensor supposedly more advanced than Face ID.
For those with a tighter budget, two options will be available. The first one should be called just iPhone 12, which apparently will have 5.4 inch OLED screen and two rear cameras. It should be slightly smaller than iPhone 8 and slightly larger than iPhone SE. This layout should also be used by the iPhone 12 Plus, which is supposed to have a 6.1 inch screen.
The new iPhone models should come equipped with the Bionic A14 chipset and options such as 4GB RAM / 64GB capacity and 6GB RAM / 128GB capacity.
Remember that the information about the new devices was not confirmed by Apple.