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Google implements use of artificial intelligence in its search engine

by ace
Google implementa uso de inteligência artificial em seu motor de buscas

Google announced on Monday (9) the implementation of a new algorithm in its search engine called Bert (Bidirectional Encoder Representations from Transformers). The system is an artificial intelligence that aims to better understand the meaning of the words used by users when making associations, understand and contextualize sentences to return with more accurate results.

About 15% of searches on Google daily contain some kind of unprecedented wording, said Pandu Nayak, Google's vice president of Search, according to a report from Globo Online. Therefore, properly understanding what people want to look for is essential to improving the experience.

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Feature was discovered in a trial version of the app, Google Maps v10.31.0 beta

“We start with words, questions and documents, and we need to get to the meaning,” Nayak said in a conference call with journalists from Latin America. "And what we have is a new way of understanding the meaning of words, which really takes into account the relationship between them," he said.

The system was fed with thousands of Wikipedia texts and books to make Bert able to make correlations, associations, and complete blanks of different phrases.

About 15% of searches on Google daily rely on some kind of unprecedented wording

In 2018, the algorithm was introduced to experts and, starting this week, will work in 70 different languages, including Brazilian Portuguese. According to State Agency, Nayak said the method can be reproduced in any language.

When using Google, users will not be able to apply any type of filtering to use the algorithm. In fact, they won't even know if their search results had any influence on the new system.

Nakya explained that with Bert, one in 10 English Google searches will be impacted. Preliminary results indicate that, in Portuguese, this number is even higher: one in eight searches is affected.

Thus, even terms that can be considered expendable, such as conjunctions and prepositions, have weight in the search for the best answers.

Via: BuzzFeed News Source: The Globe Online, Earth
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