Famous actor Ryan Reynolds, who played roles as Deadpool, became the owner of telephone operator Mint Mobile. The biggest surprise for the Hollywood artist to have bought the American carrier is the kind of service it offers, which is mainly its low cost plans.
Mint Mobile's main market differential is its billing type. She has a kind of promotional plan for 12 months, which costs a lower amount. After the first year, the rate goes up a little to be renewed.
"It's a bit unconventional and that's why I like it. Celebrities often invest in sophisticated products like skin care brands or delicious gin companies. However, Mint is making wireless mode more accessible right now." where the average American pays $ 65 a month. I'm excited to advocate a more practical approach to the most essential technology. " – Ryan Reynolds
Mint Mobile is an MVNO, which stands for Mobile Virtual Network Operator, or, in direct translation: Virtual Mobile Operator. This means that it has no networks or frequencies of its own, but uses other carriers. This makes your maintenance cost cheaper, which makes it possible to offer services at lower costs.
“Mint Mobile's consumer-centric approach and manic focus on delivering customer value put Mint in the hyper-growth mode. It's just that the most disruptive wireless company is now owned by the most innovative merchant on the planet. ”- David Glickman, CEO of Mint Mobile
Reynolds will become the new owner of Mint Mobile and will be tasked with helping with the communications and marketing team. It will also be present and influence in strategic decision making.
Via: GSM Arena